Sales Forecasting Is Broken — MarketsandMarkets Launches AI Sales Analytics Hub to Help Teams Predict, Prioritize, and Perform
Delray Beach, FL, Aug. 11, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets, a global leader in B2B market intelligence, today announced the launch of its AI Sales Analytics Hub powered by the SalesPlay framework. This advanced platform addresses critical gaps in traditional forecasting through AI sales team optimization, account intelligence platforms, and lead enrichment software, enabling sales leaders to forecast with unprecedented accuracy and drive consistent performance.
From Gut Feel to Precision Forecasting
Despite significant investments in CRM and automation, 79% of sales teams still miss quarterly targets, with pipeline prediction accuracy hovering at just 47%. Legacy tools fail to keep pace with the complexity of modern B2B sales, leaving organizations dependent on outdated, manual forecasting methods.
The AI Sales Analytics Hub transforms forecasting into a strategic advantage by combining advanced AI sales strategy capabilities with real-time data intelligence. By analyzing historical performance, market signals, and buyer behavior patterns, the platform delivers forecast accuracy of up to 94%—nearly double the industry average. Sales leaders can proactively identify at-risk deals and optimize resource allocation weeks in advance.
Integrated AI Capabilities Driving Team Performance
The platform’s AI sales management capabilities enable personalized coaching, skill-gap identification, and rapid onboarding through AI sales team optimization. Early adopters report up to 34% improvement in individual performance and 28% faster onboarding timelines.
Its account intelligence platforms provide deep prospect insights, mapping decision-making processes, identifying key stakeholders, and integrating seamlessly with lead enrichment software. This intelligence accelerates deal velocity by delivering the context sales teams need to engage with precision.
Proven Impact Across Industries
A Fortune 500 technology leader achieved a 42% improvement in forecast accuracy within one quarter of deployment. A mid-market financial services firm shortened its sales cycle by 23% by leveraging the platform’s unified AI Sales capabilities.
Positioning for Revenue Intelligence Leadership
Industry analysts project that companies deploying integrated AI Sales Analytics solutions will outperform peers by 35% in revenue growth over the next three years. With continuous learning algorithms refining forecasts and adapting team strategies, the SalesPlay-powered hub positions B2B organizations for sustainable growth and lasting competitive advantage.
Explore the AI Sales Hub at: https://www.marketsandmarkets.com/AI-sales/salesplay.asp
About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445, USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: www.marketsandmarkets.com
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