ProNearMe says India’s home-services market is formalising faster than public markets reflect

A new ProNearMe report based on 5,000 respondents across Delhi-NCR, Mumbai and Bengaluru says verified-platform use has tripled, blue-collar pay is rising faster than white-collar wages, and fraud concerns are pushing more customers toward organized home-services platforms. The findings point to a sector moving toward recurring revenue, higher trust and sharper unit economics.

Why it matters: - ProNearMe says India’s home-services market is shifting from an unorganised, local-provider model toward verified platforms faster than listed-market valuations suggest. - The change could reshape how platforms win customers, retain workers and build recurring revenue. - The report also suggests consumer trust, not price alone, is becoming a core competitive advantage.

What happened: - ProNearMe Private Limited released its 2026 State of Indian Home Services report on June 10, 2026. - The report is based on five surveys conducted from January through April 2026. - The survey covered 5,000 respondents across Delhi-NCR, Mumbai and Bengaluru. - The respondent pool included customers and service professionals across multiple home-services categories.

The details: - The Indian home-services market is valued at about INR 40,000 crore, or roughly USD 4.8 billion, annually. - The sector is growing at 18% to 22% year over year. - About 80% of the market still sits in the unorganised area-based segment. - Verified-platform adoption among urban women homeowners has tripled over two years. - In Delhi-NCR, 61% of surveyed women homeowners said they moved from area-based service professionals to verified platforms in the past 24 months, up from 18% in 2023. - Trust features drove the shift, including identity verification, upfront pricing and post-job recourse. - Earnings for service professionals on the ProNearMe platform rose 14.8% year over year for the financial year ending March 2026. - That compares with 9.3% growth for corporate India white-collar wages in Aon’s India Salary Increase Survey. - Air-conditioning technicians on the platform now earn INR 52,000 to 78,000, or about USD 625 to 940, per month. - Those same technicians earned INR 40,000 to 58,000 per month a year earlier. - 47% of urban homeowners said they were scammed by a service professional in the past 24 months. - 62% of those who were scammed never filed a complaint with an authority, platform or resident-welfare association. - The average loss per fraud incident was INR 4,800, or about USD 58. - Customers ages 18 to 28 book 3.4 service calls per month on average. - Customers ages 30 to 55 book 1.7 service calls per month on average. - Gen Z demand is rising for light-bulb replacement, smart-home device setup, curtain installation and flat-pack furniture assembly. - Average booking value for Gen Z customers is INR 420, but higher frequency offsets the lower ticket size. - Annual Maintenance Contracts now account for roughly one-third of ProNearMe revenue. - AMC penetration rose from 12% in 2023 to 33% in 2026. - Contract customers book 4.2 times as many service visits per year as non-contract customers. - Air-conditioning maintenance contracts have the highest penetration, at 47% among customers who own an air conditioner.

Between the lines: - The report points to a market where trust infrastructure is increasingly monetizable. - Higher wages for skilled blue-collar workers suggest the sector is rewarding certified labor more than many traditional office roles. - The fraud data also implies official consumer-protection numbers may undercount the problem because many victims never report incidents. - Subscription revenue can make home-services platforms less dependent on one-time bookings and more stable over time.

What’s next: - ProNearMe expects the sector’s future winners to be platforms with stronger recurring revenue, better trust scores and higher service-professional retention. - The company says the unorganised market will not disappear, but higher-value customers and skilled workers are increasingly moving to verified channels. - The report is positioned as an annual benchmark for tracking how fast the sector formalises.

The bottom line: - India’s home-services sector is moving toward organized, subscription-driven, trust-based commerce, and ProNearMe says that shift is already changing the economics of the market.