Truly Indian launches Costco-exclusive Dual Naan Pack in the Midwest

Truly Indian is rolling out a Costco-only dual naan pack across Midwest warehouses just ahead of Diwali. The $4.99 variety pack pairs Garlic Naan and Tandoori Plain Naan and gives shoppers an easier way to buy two top-selling varieties in one box.

Why it matters: - The new pack gives Midwest Costco shoppers a lower-cost, single-box way to buy two popular naan varieties for holiday meals. - The launch arrives just before Diwali, when demand for festive foods typically rises. - The variety format could help broaden frozen naan occasions beyond curries and side dishes, including pizzas, sandwiches and wraps.

What happened: - Truly Indian launched a Costco-exclusive Dual Naan Pack in Midwest warehouses. - The pack includes eight naans: four Garlic Naan and four Tandoori Plain Naan. - The suggested retail price is $4.99 for a 24-ounce pack. - The launch follows the brand’s Costco debuts of a 24-count Samosa pack and a 16-count Handmade Garlic Naan pack in other Costco divisions. - The product is available for a limited time at Costco locations across the Midwest.

The details: - Garlic Naan is the brand’s top seller and is topped with field-fresh garlic and cilantro. - Tandoori Plain Naan has a crisp Tandoor-oven-baked crust brushed with butter. - Truly Indian naans are made from scratch in India by generational artisans. - Workers hand-stretch each piece and bake it in a traditional clay Tandoor oven. - The naans are blast frozen to lock in a fresh-from-the-oven taste. - The finished product is described as soft, fluffy and marked by a signature char. - The naans are vegetarian, certified Kosher and Halal, glyphosate-free and low glycemic. - The products use locally sourced Indian ingredients. - Suggested serving ideas include curries, soups, grilled meats, vegetables, pizzas, sandwiches and wraps. - The broader Truly Indian Naan portfolio includes Garlic Naan, Tandoori Plain Naan, Vegan Green Chili Naan, Vegan Tikka Masala Naan and Vegan “Butter Chik’n” Naan.

Between the lines: - The Costco-only variety pack reflects a push to make naan feel more convenient for mainstream U.S. grocery shoppers. - The company is also leaning on craftsmanship and sourcing language to differentiate frozen naan from standard freezer-bag bread. - The holiday timing and Midwest rollout suggest a test of regional demand around seasonal entertaining. - Rasa Kumar, senior vice president at Truly Indian, said the product was designed so more families can enjoy the brand’s quality and join Midwest celebrations as the festive season begins. - Kumar also said the company’s facilities employ mostly women and source from local farmers.

What's next: - Shoppers can buy the Dual Naan Pack for a limited time while Costco inventory lasts. - Truly Indian continues to expand its Costco presence after earlier naan and samosa launches in other divisions. - The brand points consumers to its website for more information.

The bottom line: - Truly Indian is using Costco and Diwali to turn naan into a more accessible, value-priced holiday staple for Midwest shoppers.